Ask.com started going after Google with a TV commercial highlighting all the extra content-rich features available in the Ask.com search results.
The commercial is a very effective piece of marketing, and the song is pretty good too!
If you want to pre-load .flv / .mp3 files into a visitors browser cache using flash, here's the actionscript I use to do it, and some ideas behind a good javascript implementation using swfobject or ufo.
#### No https except to wp-admin -
# If the request is empty ( implies fopen or normal file access by a php script )
RewriteCond %{THE_REQUEST} ^$ [OR]
# OR if the request if for wp-admin or wp-login.php
RewriteCond %{REQUEST_URI} ^/(wp-admin|wp-login.php).*$ [NC,OR]
# OR if the Referer is https
RewriteCond %{HTTP_REFERER} ^https://www.askapache.com/.*$ [NC]
# THEN skip the following rule, basically all this does is force https or badhost to be redirected
# BUT because of the above 3 rewritecond's, this won't break poorly written admin scripts
RewriteRule .* - [S=1]
RewriteCond %{HTTPS} =on [OR]
RewriteCond %{HTTP_HOST} !^www.askapache.com$ [NC]
RewriteRule .* https://www.askapache.com%{REQUEST_URI} [R=301,L]
RewriteCond %{THE_REQUEST} ^[A-Z]{3,9} /(wp-admin/.*|wp-login.php.*) HTTP/ [NC]
RewriteCond %{HTTPS} !=on
RewriteRule .* https://%{SERVER_NAME}%{REQUEST_URI} [R=301,L]
Just a quick reference to all those delicious unicode characters and how they render on the web‽‽